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Marketing Program

Sophisticated, fickle, aggressive market forces IT and blockchain startup owners to search for a complex solution to survive under given conditions. The DAO.vc team developed a firm algorithm to form a stable and functional marketing system for startup promotion and multichannel development. An approach that is the result of a multi-year crypto project launch experience enables achieving measurable results and ensures predictable growth even under the conditions of the “bearish” market.

About marketing program

Every marketing system is customized and adapted for a specific product. Step-by-step, averaged marketing algorithm works in the following way:
  1. 1.
    Key project tasks are formed, and required data is collected.
  2. 2.
    A viable marketing strategy is formed based on data analysis.
  3. 3.
    An effective sales funnel is developed.
  4. 4.
    A detailed marketing plan is created.
  5. 5.
    Next step is Legacy preparation and legal technical task for future launch.
  6. 6.
    The startup is “packed”, landings are created to attract traffic, as well as: a. PR and marketing campaigns are prepared; b. community mechanics are elaborated.
  7. 7.
    Traffic channels selected are configured.
  8. 8.
    Mass marketing tests are carried out.
  9. 9.
    Based on test results, transparent reports are formed and conversion is optimized.
  10. 10.
    Recommendations to improve the performance and increase ROMI.
  11. 11.
    A stable marketing system is formed.
Collectively, all measures mentioned above help the project occupy its market niche and not only survive in it, but develop, flourish, and effectively scale. Since no startup can exist outside a particular market and its conditions, the question of the need for a marketing system for it relates to the rhetorical ones — everyone needs it.

Working mechanism

LaunchLab marketing program for startups includes a complex of various services:
  • practical marketing strategy;
  • omnichannel funnel,
  • complex “packaging”,
  • website pages preparation,
  • configuration and testing of traffic channels,
  • multi-language content marketing,
  • individual PR strategy,
  • “turnkey” external brand,
  • listing in crypto exchanges under special conditions,
  • community mechanics elaboration,
  • legal report,
  • traffic tests, and others.

Advantaged and perspectives

Marketing program for startup owners from the DAO.vc experts is the key in the world of venture investment. It becomes easier to act confidently in the market with a working algorithm verified by multi-year expertise.
  • The multichannel promotion approach helps to ensure a stable product, and the system of transparent monitoring identifies the most effective actions.
  • Complex preparation for the launch and landing page optimization enables achieving higher indicators with less volume of upgrades after the start of the campaign.
  • Powerful analytics, А/В/С and split testing enable operational monitoring and solution scaling with the best results.
  • If needed, the DAO.vc ecosystem offers additional assistance to projects that went through the program: tokenization, token sale, fundraising, etc.

Expertise

DAO.vc offers custom solutions on current marketing optimization, advising, and strategy formation aimed at specific project requests:
  1. 1.
    Data collection and marketing strategy. At this stage, the marketing strategy is formed and adapted to a specific product and market situation. Its result is a multichannel funnel and the choice of specific relevant traffic channels.
  2. 2.
    Project “packaging” and preparation for launch. To ensure the highest effectiveness of marketing activities, all landing pages are prepared for traffic reception, and tactical marketing plans for every channel selected are formed.
  3. 3.
    Ad channels configuration. SERM, SEO, PPC,Target, Display, CPA, and other channel specialists carry out technical configuration to ensure a modern and stable launch, as well as tracking mechanisms.
  4. 4.
    Mass tests conduct. During the test period, the team promptly gathers data and intermediate reports, conducts A/B/C tests and identifies optimal budged, scalable channels and ways to increase basic marketing metrics.
  5. 5.
    CRO activity and recommendations on metrics optimization. After the testing, content and technical recommendations on conversion optimization and ROMI, LTV, and other metrics increase are gathered. As a result, you get a scalable marketing system.

Additional possibilities

DAO.vc offers additional possibilities under special conditions to those projects that went through our program and want to pursue partnership:

How to participate in program

Project selection for the LaunchLab program has 3 main stages:
  1. 1.
    Request and intro — project submits a request to participate in the program, passes the initial screening, and introduction.
  2. 2.
    Selection and consulting — when the project is approved, the brief is filled out and an optimal solution is chosen.
  3. 3.
    Start of cooperation — all works agreed upon are carried out, and the project successfully enters the market.