> For the complete documentation index, see [llms.txt](https://dao-vc.gitbook.io/dao.vc/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://dao-vc.gitbook.io/dao.vc/marketing-and-expertise/expertise-and-approach.md).

# Expertise and approach

The DAO.vc platform will use a marketing model based on marketing instruments that have proven their effectiveness in similar project promotion on the market.\
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**Including:**

* SEO promotion
* Keywords optimization
* Blogger ads on social networks: Reddit, Facebook, Linkedin, Twitter, YouTube, and Instagram.
* Tested banners on the site.
* Target mailing.
* Experimental marketing methods — involvement marketing using intellectual content, practical events, and fascinating branding materials used to form the project volume perception within potential users.
* Brand ambassadors attraction.

*These are not all the channels of communication that will be used for the project. The main focus will be on increasing the audience's awareness of the project and forming a powerful community among users, enthusiasts, and ambassadors.*